Blogger Tools and Instructions

For the Launch of The Christian Parenting Handbook

We are grateful for your help as you share The Christian Parenting Handbook with your viewers. Here's some information to help you. If you'd like to join the blogger team, please email [email protected]. He will authorize you to give away free gifts from your site. He will also tweet and comment on your review on your site.

Goal

Sell a minimum of 10,000 copies of The Christian Parenting Handbook on Amazon, Barnes and Noble, etc. during Launch Week. (April 29-May 5, 2013)

Strategy

Mobilize an army of bloggers who will post reviews and promote The Christian Parenting Handbook.

Plans

1. Recruit bloggers to join us in this campaign.
2. We’re offering the Bonus Parenting Package worth more than $400.00 to anyone who buys The Christian Parenting Handbook during Launch Week. That’s more than $400.00 worth of free parenting resources! All bloggers are encouraged to offer this deal to their readers.
3. We’re offering many other giveaways and prizes to help bloggers promote the book, induce sales and create excitement. You must email [email protected] if you'd like to participate in the giving of free products on your blog.
4. Offer fabulous premiums to those who purchase the book during Launch Week.
5. Run a Twitter Party on Wed. May 1, 2013.
6. Provide a surprise thank you gift to all bloggers who participate in this campaign.

Blogger Opportunities

There are several ways that bloggers can promote The Christian Parenting Handbook.  Please click on the Google Doc Form link to let us know to which of these you are willing to commit. Also, if you're interested in being a part of the blogger campaign, email [email protected] and let him know.

1. Read the book and write a review. Please post your review on your blog between April 29 and May 5, 2013.
2. Post a review on any of the retail outlets carrying the book (Amazon, Barnes & Noble, CBD, Books-a-Million, and/or Parable).
3. Write a blog post to highlight the $400 promotion encouraging your readers to purchase the book during Launch Week. Sample text for this post is provided below.
4. Promote and attend our Twitter Party scheduled for May 1, from 8-9 PM EDT. We'll need help getting the word out about the party and with tweeting giveaways, etc.
5. Host up to 5 Giveaways (See prize list below.) on your blog from April 22 – May 5. (These may be done as 5 individual giveaways, or 1 giveaway with 5 individual winners). 
6. Participate in a Mega Mulit-Blogger Giveaway during Launch week, with incredible prizes, including an iPad Mini. (See complete prize list below.) We will supply the bulk of the text and the widget for this giveaway. (See below.) You'll just need to write an introduction, copy and paste the provided html coded text, and schedule the giveaway to begin April 29 (6 AM EST) and end May 5 (5 PM EST).

Tools Available to Bloggers

1. Thomas Nelson has produced some wonderful promotional videos, photos and art for the launch of this book.
2. There is also a flier that you can print out and hand out to friends at school, church, sports activities, etc.
3. We’re offering some great giveaways and prizes. (See below)
4. We’ve provided a sample promotional post which explains the premiums offered to those who purchase the book. (See below)
5. There's a banner that you can use to promote the giveaways.

Giveaway Campaigns – April 22-May 5, 2013

We will be offering 2 types of giveaways to our bloggers during this 2-week period.

• Giveaways that you run on your blog.
• Mega Multi-blogger giveaways.

Individual Blogger Giveaway Items

• The Honor Multi-Media Package ($59.95 value)
• A set of 5 Parenting Shifts e-books ($49.95 value)
• One free Biblical Parenting University Online Parenting Course ($99.95 value)
• 1 electronic copy of Disciplemaking at Home. ($11.99 value)
• 1 print copy of The Christian Parenting Handbook and 1 PDF copy of The Christian Parenting Handbook Companion Guide plus Audio Tips. ($49.95)

Each blogger will be able to run one or all of these giveaways during the 2-week campaign. (You can run them as 5 separate giveaways or package them as one giveaway with multiple winners.) That means you will be able to give away one of each of the above items. You will control the timing of the giveaway and determine how to choose your winner(s). We ask that you select a winner for each giveaway no later than Sunday May 5, 2013. We will also ask you to record your winner on a Google Doc no later than Sunday May 12, 2013.

Mega Multi-Blogger Giveaway Prizes

We will be giving away the following prizes:

• iPad mini
• $200.00 Amazon gift card
• $100.00 Amazon gift card
• Wii with Sports game included ($199.99)
• Kodak EasyShare Digital Frame with Music ($89.99)

We’ll run this mega multi-blogger giveaway during Launch Week, April 29-May 5, 2013. (Official start time is 6:00 am on Monday April 29 and the end time is 5:00 pm on Sunday May 5.)We’ll give you instructions about how to install the Rafflebox on your blog.  You will be able to embed the code on your blog. Winners will be chosen on Sunday May 5 at the end of Launch Week.

Special Information for Launch Week – April 29 – May 5, 2013

Launch Week is when we want to sell books. In order to make it to the New York Times Bestseller List, we estimate that we will need to sell 10,000+ copies of the book during this critical week. This is the time to post reviews, pins, videos, photos, etc. and promote the special deal for the purchase of the book. You should definitely direct your readers to make their purchase through your site so you get the commissions.

Launch Week Events

1. Dr. Scott Turansky and Joanne Miller will be hosting a Google Hangout on Tuesday evening April 30 starting at 7:30 pm EDT. This will be an on-air hangout where anyone can listen in. You can watch the video by going to the Biblical Parenting Facebook Group. You can also comment there and ask questions of Scott and Joanne.
2. We’ll be having a Twitter Party on Wednesday evening, May 1, from 8:00 – 9:00 pm EDT. The hashtag is #heartparenting. We’ll be giving away lots of prizes. Plan on joining us and spreading the word.

Promotional Post for Your Blog

You can use this sample post to explain the special deals we’re offering to those who purchase the book during Launch Week.  Here are a couple of additional notes about this post.

1. We have embedded a link to the list of 8 items contained in the Bonus Parenting Package. You should feel free to include these in your post if you prefer.
2. You will want to add a link to Amazon right from your site.

Sample post:

Buy The Christian Parenting Handbook between April 29 and May 5 and get a package of free resources valued at more than $400.00. You can learn more on our website about the 8 items contained in the Bonus Parenting Package. In addition, you can get The Christian Parenting Handbook Companion Guide (This is a workbook with audio clips that will help you apply the material in The Christian Parenting Handbook.) for free if you purchase 5 copies or more of the book. Simply make your purchase from Amazon, Barnes and Noble, BAM (Books A Million), CBD or Parable.

To  claim your premium, simply forward your purchase confirmation to [email protected] and we will email you your special product code for the $400.00 package. If you purchased 5 or more copies of the book, we'll send you the PDF version of the Christian Parenting Companion Guide plus Audio Tips.

Next Steps

1. Email Ed Miller and tell him that you want to be part of the blogger campaign: [email protected]
2. Complete the Google Doc Form and let us know if you want to participate in any of the campaign events and giveaways.
3. Read the book and write a review. Please post your review on your blog and on Amazon, etc. between April 29 and May 5, 2013. We’re looking to generate a lot of buzz during the week. Many reviews posted during the week will be very helpful. (You can actually post an Amazon review as soon as that option becomes available.)
4. Follow @biblicalparent on Twitter so that you get updates about the Twitter Party.
5. Print out fliers that you can carry with you and hand to friends, pass out at church or at school. Use these liberally!
6. Promote, share and promote some more!
7. Mark these dates on your calendar:
1. Tuesday April 30, 7:30 – 9:00 pm EST – Google Hangout with Dr. Scott Turansky and Joanne Miller.
2. Wednesday May 1, 8:00 – 9:00 pm EST – Twitter Party

Blogger Compensation

1. An electronic copy of The Christian Parenting Handbook. ($16.99 value)
2. The Bonus Parenting Package valued at over $400.00
3. We hope that you will get significant commissions from Amazon for the sales you generate from this campaign.
4. A surprise gift will be given to each blogger who participates in this campaign.